Since the web is emerging as the mobile world, being mobile is not just about having the mobile friendly website but also having the mobile app presence over the different devices of the users.
The number of mobile apps for business is growing nowadays because the adoption of tablet and smartphones are reaching the web target enormously. So the main concern comes for developing the mobile app for business is WHY YOUR BUSINESS SHOULD HAVE IT.
Enhance the customer Experience: As per the new updates from Google, every website should be mobile friendly enough to enhance the customer experience. One of the powerful tools can be having the mobile app, it offers your business a continuous presence on customer’s phones and allowing them to have the ease of accessing the information right from their fingerprints.
Build a strong bond
The great advantage of having a mobile app for business is the increased strong bond between business and customers. It fosters the trust and offers the regular interaction with your target customers. The more audience trusts you, the more likely they will follow your brand and further commit to your brands.
No doubt having a website is direct dealing with your customers but having the solid mobile presence, you are presenting the customer your real face and communicating with them without any hurdles. Visitors often check for the brands over the apps for how trust worthy the brand is (i.e: to deal with customer’s query and search quickly and frequently)
Boost profit: increased satisfaction leads to increased conversion and which later moves towards the increased profit. 70% of the customers transact with the business based on the ratio how they are being treated.
Remember that the mobile app is not the same as a mobile friendly website, but has many unique features within your app. The mobile app has now unlocked the growing ways to reaching out the increased mobile-centric customers.